Hello Fresh - Forms In Food
Role: Design, Illustration, Art Direction
2023
Target Audience: Gen Z and Millennials ($20K-$170K) who value saving time, energy, and having healthy meal prep options
Message: Prepare healthy and simple meals that save you a trip to the store, prevent eating out and overspending
Key Insight: Millennials and Gen Z care about saving time because they’re busy and efficient, valuing their time and eating healthy
Design Series Process
The purpose of the “Forms in Food” style frames is to provide designs of simple dishes you can make at home that save you time and help you eat healthier. Here are some sketches of other upcoming designs for this series.
