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Project Good Stitch
Role: Art Direction
2023
Target Audience: Gen Z and Millennials ($0-$60K) who value affordable fashion, saving the planet, upcycling, and philanthropy
Message: The Good Stitch box is a cost-effective way to fight fast fashion, give jobs to persons in the disabled community, and prevent landfill buildup with clothing that could be upcycled.
Key Insight: These generations care about sustainability and giving back, as well as value feeling unique and individual by wearing custom outfits catered to their personalities.
