Concept: Create a social post for Disney Cruise Line in which users can respond with comments on how they would finish the poem. This resulted in over 6.5K views, 2.3K shares, and 1.7K comments.
I was asked to assist in the copywriting process by Joe.
Copywriter: Joe Kaminski
Art Direction: Tim Carvalho
Concept: Create a social post for Disney Annual Passholders with engaging content that refers them to find more like this at Art of Animation Resort. I was asked to assist in the copywriting process by James.
Copywriter: James Rutter
Art Direction: Nathan Unger
The challenge was to create a Holiday Card to be sent to Disney partners as a Thank-You Card through email, where clicking on the GIF would take you to an animated greeting card online. Created a poem to express heartfelt wishes from the Yellow Shoes team to partners.
View Temporary Link to Published Card: http://ysholiday.twdcmedia.com
Holiday Card copy: Diana Fadal & James Rutter
Art Direction: Tim Carvalho
Created copy for print ads and direct mailer "advent calendar" style booklet with discounts and offers behind each flap. Tim & I concepted a few ideas for the calendar and created copy for the direct mailers together.
Art Direction: Tim Carvalho
Copywriting: Tim Carvalho & Diana Fadal
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